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Merchandising. La seducción en el punto de venta
4.2
Negocios y EconomíaISBN | 9788492650682
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Product details
Pages: 178 pages
Author: Jorge Eliécer Prieto Herrera, Antonio Garcia Tome
Publisher: Starbook Editorial, S.A.
ISBN: 9788492650682
Format: tapa blanda
Language: es-ES
Release date: 29/7/2011
ISBN: 9788492650682
Synopsis of Merchandising. La seducción en el punto de venta
Este libro es una guía ampliada para la gestión de merchandising, desde su historia hasta su relación con el marketing empresarial. Presenta conceptos estratégicos y tácticos para ayudar en la toma de decisiones de los gerentes, reconociendo el merchandising como la seducción del comprador en el punto de venta. Ideal para empresas con diversos productos o servicios.
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