by Enrique Carlos Díez de Castro, Javier Landa Bercebal, Antonio Navarro García · Ediciones Pirámide · tapa blanda · ISBN 9788436820386
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Merchandising: Teoría y práctica» is the merchandising manual by Enrique Carlos Díez de Castro, Javier Landa Bercebal and Antonio Navarro García (paperback).
It explains the origin of merchandising in self-service retail, its application to traditional trade and techniques to improve the point of sale: space layout, assortment, animation, promotions and sensory merchandising. Each chapter proposes a practical case and includes queue management and new technologies in retail.
The book belongs to the Economía y Empresa collection, is the second edition, published in 2006, and has 488 pages.
Aimed at marketing and merchandising professionals, specialised educators and university students of business degrees.
