by Fady · tapa blanda · ISBN 9782711776948
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«Le merchandising» is the practical merchandising manual by André Fady and Michel Seret, published by Vuibert in paperback (200 pages, in French).
The book addresses merchandising as a set of commercial management techniques oriented to the point of sale, from product presentation to space organization and purchase stimulation. It offers principles, methods and practical cases for application in retail and improving the effectiveness of commercial surfaces.
The subtitle is 'Techniques modernes du commerce de détail', the cover indicates the 5th edition and the publication dates from 14 April 2000.
Aimed at retail professionals, management students and entrepreneurs seeking to optimize their points of sale.
