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Change by Design
4.2
Negocios y EconomíaISBN | 9780061766084
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Product details
Pages: 272 pages
Author: Tim Brown
Publisher: HARPER COLLINS USA
ISBN: 9780061766084
Format: tapa dura
Language: en
Release date: 29/9/2009
ISBN: 9780061766084
Synopsis of Change by Design
En 'Change by Design', Tim Brown, CEO de IDEO, nos introduce en el 'design thinking', una metodología que convierte la necesidad en demanda. Este enfoque centrado en el ser humano ayuda a las organizaciones a ser más innovadoras y creativas, aplicándose a diversos problemas y sectores, desde la atención médica hasta la gestión de la cadena de suministro. Este libro es una guía esencial para líderes creativos que buscan infundir el 'design thinking' en todos los niveles de su organización, producto o servicio, impulsando nuevas alternativas para los negocios y la sociedad.
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