by Tim Brown · HARPER COLLINS USA · tapa dura · ISBN 9780061766084
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In 'Change by Design', Tim Brown, CEO of IDEO, introduces us to 'design thinking', a methodology that converts need into demand. This human-centered approach helps organizations become more innovative and creative, applying to various problems and sectors, from healthcare to supply chain management. This book is an essential guide for creative leaders looking to infuse 'design thinking' into every level of their organization, product, or service, driving new alternatives for business and society.
