by Luis Díaz del Dedo · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441541870
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«Growth Hacking: Supera el reto de crear productos digitales exponenciales» is the guide by Luis Díaz del Dedo published by Anaya Multimedia in paperback.
Practical guide to growing digital products with methodologies based on the scientific method, not isolated tricks. It introduces the key concepts of Growth Hacking, describes the product funnel and its phases (activation, retention, acquisition, capture and experimentation) and addresses its integration into the organisational chart of a large company.
Published in 2019, it has 216 pages, is written in Spanish and belongs to the Social Media collection from Anaya Multimedia.
Aimed at people with digital products and marketing professionals who want to get started in Growth Hacking or expand their knowledge.
