by Ricardo Palomares Borja · ESIC Editorial · tapa blanda · ISBN 9788473566209
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This book explores the complex world of commercial distribution and the challenges it poses daily. It offers solutions based on new approaches to effectively manage marketing in the distribution of goods and services. Through its four chapters, it addresses category management, sales area design, product location, and product presentation. The goal is to promote success in merchandising management at the point of sale, developing techniques and tools from a theoretical, practical, and strategic perspective. The aim is to improve decision-making and the knowledge of the professional merchandiser in their tactical and strategic operations.
