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Fundamentos y técnicas de investigación comercial
by Ildefonso Grande Esteban, Elena Abascal Fernández · ESIC EDITORIAL · tapa blanda · 550 pages
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Pages: 550 pagesAuthor: Ildefonso Grande Esteban, Elena Abascal FernándezPublisher: ESIC EDITORIALFormat: tapa blandaLanguage: es-ESRelease date: 1/1/1994ISBN: ISBN 9788473561013
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Synopsis of Fundamentos y técnicas de investigación comercial
Este libro analiza la investigación comercial desde la perspectiva del marketing estratégico, resaltando su importancia para la planificación empresarial. Estructurado a través de la problemática de la investigación comercial y la metodología, aborda las técnicas de recogida de información y de muestras, así como las bases de datos y sistemas de información de marketing. Se exponen las técnicas de recogida de información univariantes y multivariantes, y el diseño de experimentos comerciales.
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Ildefonso Grande Esteban
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Born in 195416 titles published
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