by Ildefonso Grande Esteban, Elena Abascal Fernández · ESIC EDITORIAL · tapa blanda · ISBN 9788473562881
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«Fundamentos y técnicas de investigación comercial» is the manual by Ildefonso Grande Esteban and Elena Abascal Fernández, in paperback (454 pages, in Spanish).
The work presents the theoretical foundations of commercial research and describes the essential techniques for its practical application, supporting decision-making in marketing and business management.
The edition includes a 3.5" floppy disk as supplementary material.
Useful for students and professionals in marketing and business management seeking a comprehensive work on commercial research.
Discover second-hand books by Ildefonso Grande Esteban.
