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Marketing de los servicios
by Ildefonso Grande Esteban · ESIC Editorial · tapa blanda · 362 pages
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Pages: 362 pagesAuthor: Ildefonso Grande EstebanPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 10/11/2005ISBN: ISBN 9788473563970
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Synopsis of Marketing de los servicios
Este manual explora las causas económicas detrás del crecimiento de los servicios y la aplicación del marketing en las empresas que los ofrecen. Se centra en los elementos clave para desarrollar una planificación estratégica efectiva, abarcando la implantación del marketing en empresas de servicios, la planificación y el desarrollo, la fijación de precios, y las estrategias de distribución y comunicación. Es una guía rigurosa y de fácil lectura, ideal para profesionales y estudiantes del área.
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Ildefonso Grande Esteban
Discover second-hand books by Ildefonso Grande Esteban.
Born in 195416 titles published
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