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Second life
Marketing croscultural
by Ildefonso Grande Esteban · ESIC Editorial · tapa blanda · 312 pages
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Pages: 312 pagesAuthor: Ildefonso Grande EstebanPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 1/1/2004ISBN: ISBN 9788473563833
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Synopsis of Marketing croscultural
Este libro de Ildefonso Grande Esteban, publicado por ESIC Editorial en 2004, explora las dimensiones tradicionales y antropológicas de la cultura en el contexto del marketing. Analiza el comportamiento del consumidor desde una perspectiva intercultural y propone estrategias de productos, precios, distribución y comunicación adaptadas a diferentes culturas. Incluye un CD con material complementario.
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About the author
Ildefonso Grande Esteban
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Born in 195416 titles published
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