by Elena Abascal Fernández, Ildefonso Grande Esteban · ESIC Editorial · tapa blanda · ISBN 9788473561044
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This book, written by Elena Abascal Fernández and Ildefonso Grande Esteban, is a practical manual that complements 'Fundamentals and Techniques of Commercial Research'. Through the application of multivariate techniques to specific cases, all phases of commercial research are covered, including market segmentation, image and positioning, and marketing mix decisions, such as product, pricing, communication, and distribution. Published by ESIC Editorial, this book is ideal for professionals and students in the area of business and economics.
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