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Marketing de los servicios
3.8
Negocios y EconomíaISBN | 9788473562348
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Product details
Pages: 364 pages
Author: Ildefonso Grande Esteban
Publisher: ESIC Editorial
ISBN: 9788473562348
Format: tapa blanda
Language: es-ES
Release date: 1/4/2000
ISBN: 9788473562348
Synopsis of Marketing de los servicios
Este manual de Ildefonso Grande Esteban explora las causas económicas detrás del crecimiento de los servicios y la implementación del marketing en las empresas que los ofrecen. Se centra en los elementos clave para desarrollar una planificación estratégica efectiva en el ámbito del marketing de servicios. El libro está en español y es la tercera edición revisada y actualizada.
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About the author
Ildefonso Grande Esteban
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Born in 195416 titles published
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