Fundamentos y técnicas de investigación comercial

Synopsis of Fundamentos y técnicas de investigación comercial

«Fundamentos y técnicas de investigación comercial» is the manual by Ildefonso Grande Esteban and Elena Abascal Fernández (ESIC, paperback, 562 pages).

Reference manual on commercial and market research: it explains its theoretical foundations and the applied techniques for obtaining, analysing and using information oriented to marketing and sales management. Designed as a study work in the field of economics and business.

The cover presents it within the Libros Profesionales de Empresa collection and as the 13th revised and updated edition.

Aimed at students and teachers of marketing, economics and business, and at professionals interested in commercial research.