by Efraim Turban, Jae K. Lee, David King, Michael Chung · Pearson · tapa blanda · ISBN 9780130188663
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«Electronic Commerce: A Managerial Perspective» is the e-commerce textbook by Turban, Lee, King and Chung (Pearson, paperback, 520 pages).
Reference manual for e-commerce courses that approaches the subject from a managerial perspective: what it is, how it is managed, and what opportunities, limits and risks it poses. Includes cases from large companies, SMEs, government and NGOs, and approaches from accounting, finance, marketing, information systems and human resources.
Published in October 2000, it is the international edition, in English; includes bibliographic references and index.
Designed for undergraduate and postgraduate e-commerce students, as well as professionals and academics in the business field.
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