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Electronic Commerce: A Managerial Perspective
by Efraim Turban, Jae K. Lee, David King, Michael Chung · Pearson · tapa blanda · 520 pages
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Pages: 520 pagesAuthor: Efraim Turban, Jae K. Lee, David King, Michael ChungPublisher: PearsonFormat: tapa blandaLanguage: enRelease date: 2/10/2000ISBN: ISBN 9780130188663
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Synopsis of Electronic Commerce: A Managerial Perspective
Este libro es una guía completa sobre el comercio electrónico desde una perspectiva gerencial. Explora los conceptos clave, las estrategias y las aplicaciones del comercio electrónico, ofreciendo una visión detallada de cómo las empresas pueden aprovechar las oportunidades en línea. Ideal para estudiantes y profesionales interesados en comprender y gestionar el comercio electrónico de manera efectiva.
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Efraim Turban
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