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Études Marketing avec SPSS
by Jean-Marc Decaudin, Afifa Bouguerra, Naresh Malhotra · PEARSON · tapa blanda · 704 pages
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Pages: 704 pagesAuthor: Jean-Marc Decaudin, Afifa Bouguerra, Naresh MalhotraPublisher: PEARSONFormat: tapa blandaLanguage: frRelease date: 12/5/2007ISBN: ISBN 9782744072307
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Synopsis of Études Marketing avec SPSS
La quinta edición de 'Études Marketing avec SPSS' es una obra de referencia tanto en Estados Unidos como en otros países. Es una herramienta esencial para estudiantes de marketing de segundo y tercer ciclo, así como para profesionales del marketing y el análisis de datos. Rica en aplicaciones, ofrece una visión exhaustiva y práctica de los estudios de mercado, detallando todas las etapas: identificación del objetivo del estudio, metodología, diseño de estudios, análisis de datos y presentación de informes. Esta edición está actualizada e incluye nuevos estudios de caso, con un enfoque reforzado en el software SPSS.
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About the author
Naresh K. Malhotra
Ph. D. University of Illinois at Urbana-Champaign 1995
57 titles published
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