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Creating Organizational Advantage

Negocios y EconomíaISBN | 9780750619370
Creating Organizational Advantage
Creating Organizational Advantage
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Product details

Pages: 216 pages
Author: Colin Egan
Publisher: Routledge
ISBN: 9780750619370
Format: tapa blanda
Language: en
Release date: 23/10/1995

ISBN: 9780750619370


Synopsis of Creating Organizational Advantage

Este libro examina las dificultades que enfrentan las organizaciones al implementar estrategias centradas en el cliente o la orientación al marketing. Analiza cómo las empresas están rediseñando sus procesos de gestión internamente y cómo están mirando hacia el exterior. Además, presenta una evaluación crítica de las modas y tendencias en la teoría de la gestión, exponiendo las debilidades estratégicas de programas de cambio como la Gestión de Calidad Total y la Reingeniería de Procesos de Negocio.



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About the author

Colin Egan

Colin Egan

Colin Egan is an Irish sportsperson. He plays hurling with his local club Belmont and has been a member of the Offaly senior inter-county team since 2011.

Born in 19896 titles published
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