by Mark H. McCormack · Bantam · tapa blanda · ISBN 9780553345834
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«What They Don't Teach You at Harvard Business School» is the business essay by Mark H. McCormack, published by Bantam in paperback (288 pages).
McCormack, founder of modern sports marketing, explains his method of «applied common sense» in sales, negotiation, reading people, and time management. He also addresses the secret life of a deal, how to run or attend a meeting, and the use of negative reinforcement.
Subtitle: «Notes from a Street-smart Executive». Work originally published in 1984; this Bantam edition is from 1986, in English.
Aimed at executives, entrepreneurs, and professionals seeking practical skills in negotiation, sales, and people management.
The Mark H. McCormack Medal is presented annually by The Royal and Ancient Golf Club of St Andrews to the leading player in the World Amateur Golf Ranking after the last 'elite' event of the season. The award is named after World Golf Hall of Famer Mark McCormack, who was a supporter of golf and the founder of IMG.
