by Chris Anderson · tapa blanda · ISBN 9781844138500
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«The Long Tail» is the economics and business essay by Chris Anderson, published by Random House Business in hardback (224 pages, in English).
Chris Anderson explains how the Internet transforms the economy: value lies not only in big hits, but in the long tail of niche products that sell little and whose combined weight equals or exceeds that of bestsellers. The essay also analyses industries such as publishing and music and the opportunities for producers and curators.
Originally published in 2006, it develops the article Anderson wrote for Wired. In 2006 it was nominated for the Financial Times Business Book of the Year.
Aimed at readers interested in business, economics, technology, the Internet and the impact of digital commerce.
Chris Anderson is an English-American author and entrepreneur. He was with The Economist for seven years before joining Wired magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company.
