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The Long Tail
by Chris Anderson · · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Chris AndersonPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: enRelease date: 1/1/2006ISBN: ISBN 9781844138500
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Synopsis of The Long Tail
El bestseller del New York Times que introdujo al mundo de los negocios a un futuro que ya está aquí, ahora en una nueva edición con un nuevo capítulo sobre Long Tail Marketing y un nuevo epílogo. Ganador del premio Gerald Loeb al mejor libro de negocios del año. En el libro de negocios más importante desde The Tipping Point, Chris Anderson muestra cómo el futuro del comercio y la cultura no está en los éxitos, la cabeza de alto volumen de una curva de demanda tradicional, sino en lo que solía considerarse fracasos: la cola infinitamente larga de esa misma curva. El concepto de 'la larga cola' se refiere a los cientos de productos que no son bestsellers, es decir, aquellos productos que forman una línea que se extiende por el gráfico de ventas de cualquier empresa. Este libro analiza cómo Internet ha permitido un auge de tales productos de nicho de mercado.
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About the author
Chris Anderson
Chris Anderson is an English-American author and entrepreneur. He was with The Economist for seven years before joining Wired magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company.
Born in 195799 titles published
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