by Chris Anderson · Random House Business · tapa blanda · ISBN 9781905211494
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Free» is the economics and business essay by Chris Anderson, published by Random House Business in hardback (288 pages, in English).
Chris Anderson analyses how digital technology reduces production and distribution costs to almost zero, allowing goods and services to be offered for free. He examines the business models that make free profitable and argues that, in the face of abundance, reputation and consumer time are worth more than money.
Chris Anderson, author of «The Long Tail», was editor-in-chief of Wired; «Free» was shortlisted for the Financial Times Business Book of the Year 2009.
Recommended for readers interested in digital economics, technology and business strategy.
Chris Anderson is an English-American author and entrepreneur. He was with The Economist for seven years before joining Wired magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company.
