by Chris Anderson · Tapa dura · ISBN 9781905211470
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«Free: The Future of a Radical Price» is the economic essay by Chris Anderson, published by Penguin Random House in hardback (288 pages, in English).
Chris Anderson analyses the zero price as an economic phenomenon: how technology makes it possible to offer products and services for free and why giving things away can be profitable. He examines the «freemium» model, which combines free with paid, and its implications for consumers, businesses and the global economy.
The work was originally published in 2009 and was nominated for the Financial Times Business Book of the Year. Chris Anderson is also the author of «The Long Tail».
Aimed at entrepreneurs, marketing professionals and readers interested in the digital economy and new business models.
Chris Anderson is an English-American author and entrepreneur. He was with The Economist for seven years before joining Wired magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company.
