by Jean-Marc Décaudin, Jacques Igalens · Dunod · tapa blanda · ISBN 9782100499687
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«La Communication interne: Stratégies et techniques» is the internal communication handbook by Jean-Marc Décaudin and Jacques Igalens (Dunod, paperback).
The work treats internal communication as a cornerstone of organisational management and strategy. It proposes a conceptual framework and a methodology for implementation, with guidance on its necessity, strategy design and available techniques (oral, direct or media-based), as well as tools to measure its impact.
French-language edition published in 2006, 191 pages, with the collaboration of Stéphane Waller.
Aimed at communication and human resources professionals, as well as master's-level communication students and business school students.
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