by Fernando Ocaña · tapa dura · ISBN 9788440679260
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«Veinte ideas sobre publicidad» is Fernando Ocaña's essay on advertising, published by Ediciones B in 1997 in hardback (141 pages, in Spanish).
The essay brings together twenty reflections on the world of advertising, creativity and advertising campaigns. Ocaña analyses the work of the advertiser and the challenges of a profession that demands vision, talent and communication, and offers a personal look at how advertising messages are conceived and conveyed.
Hardback edition with illustrated dust jacket, published in Barcelona; the volume measures 24 cm and includes colour photographs.
It will appeal to advertising, marketing and business professionals and students, as well as to anyone wanting to understand how campaigns are conceived.
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