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La publicidad contada con sencillez
4.3
Negocios y EconomíaISBN | 9788496231726
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Product details
Pages: 240 pages
Author: Fernando Ocaña
Publisher: Maeva Ediciones
ISBN: 9788496231726
Format: tapa blanda
Language: es-ES
Release date: 2/1/2006
ISBN: 9788496231726
Synopsis of La publicidad contada con sencillez
Descubre los secretos del mundo de la publicidad de la mano de Fernando Ocaña, uno de los publicistas más destacados de España. Este libro te desvela cómo funciona una agencia de publicidad, desde la concepción de la idea hasta su materialización en televisión o vallas publicitarias. Aprende a valorar la creatividad en este complejo proceso y adéntrate en los entresijos de un negocio que mueve miles de millones de euros al año.
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