by Fernando Ocaña · VARIOS COL · tapa dura · ISBN 9788466609784
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«20 claves para hacer equipo» is Fernando Ocaña's team management manual, published by VARIOS COL in hardback (224 pages, in Spanish).
The book develops twenty keys to improving teamwork and applying them to success in advertising projects. Drawing on the author's experience in the sector, it addresses team organisation, collaboration and effectiveness in creative environments, with a practical approach oriented towards advertising.
First edition, published in Spain on 28 January 2003. The cover states that Fernando Ocaña was president of FCB/Tapsa.
Aimed at advertising, marketing and team management professionals who want practical tools to improve collaboration.
