by Fernando Ocaña · Ediciones B · tapa dura · ISBN 9788466606509
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«Veinte apuntes sobre publicidad en internet» is the manual by Fernando Ocaña, published by Ediciones B in hardback (112 pages, in Spanish).
The book brings together twenty brief notes on internet advertising. Fernando Ocaña offers a concise and practical approach to digital marketing, reviewing strategies and trends in the sector to help the reader understand how advertising works in the online medium.
The book appeared in 2001 and is listed in the Business and Economics category. ISBN 9788466606509.
A book aimed at professionals and students of advertising and digital marketing.
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