by Philip Kotler, John T. Bowen, James C. Makens · Pearson · tapa blanda · ISBN 9780132017732
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«Marketing for Hospitality and Tourism» is the marketing manual for hospitality and tourism by Philip Kotler, John T. Bowen and James C. Makens, in paperback.
«Marketing for Hospitality and Tourism» explains marketing applied to hospitality and tourism: the decisions that area managers must make to balance objectives and resources in a global market, with examples, cases and practical exercises for students and industry professionals.
The fourth edition of «Marketing for Hospitality and Tourism», in its Pearson International Edition, was published in August 2005 and has 932 pages in English.
This title is useful as a textbook for marketing courses in hospitality and tourism and as a reference work for industry professionals.
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
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