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Hamelyn

Marketing

Negocios y EconomíaISBN | 9780324068610
Marketing
Marketing
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Product details

Pages: 750 pages
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Thomson South-Western
ISBN: 9780324068610
Format: tapa dura
Language: en
Release date: 3/4/2001

ISBN: 9780324068610

Synopsis of Marketing

La sexta edición de Marketing ofrece una introducción completa y actualizada al campo del marketing. Los principios clave se ilustran con ejemplos nuevos, mientras que los conceptos y teorías más recientes se cubren en detalle. Organizado en torno al marketing mix, este texto revisado proporciona a los estudiantes una primera introducción al mundo del marketing.

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About the author

Charles Wilson Lamb

Charles Wilson Lamb

Mathematician; Ph.D. University of Illinois at Urbana-Champaign 1969

Born in 194462 titles published
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