The Brand Gym: A Practical Workout for Boosting Brand and Business

Name: The Brand Gym: A Practical Workout for Boosting Brand and Business
Brand: John Wiley & Sons Ltd
Price: 18.15 GBP
Availability: InStock
Author: David Taylor
ISBN: 9780470847107

by David Taylor · John Wiley & Sons Ltd · tapa dura · 222 pages

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222 pagesDavid TaylorJohn Wiley & Sons Ltdtapa duraen20/12/2002ISBN 9780470847107

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Synopsis of The Brand Gym: A Practical Workout for Boosting Brand and Business

Este libro ofrece un programa práctico de 'entrenamientos' que analizan las razones fundamentales detrás del éxito de las marcas en una variedad de áreas de negocio. Ayudará a los gerentes de marca a asegurar la vida saludable de sus marcas enfocándose en las actitudes, comportamientos y técnicas que hacen que el crecimiento sostenido de la marca suceda. El libro revela las diferencias fundamentales entre los ganadores y los perdedores en la batalla de la marca, ilustrado con historias internas de Unilever, Gillette, Apple y otros.