by Maurits Kaptein · Business Contact · tapa blanda · ISBN 9789047008729
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«Persuasion Profiling: How the Internet Knows What Makes You Tick» is the marketing essay by Maurits Kaptein, published by Business Contact in paperback.
The book compares the conversion of physical and online stores to ask why digital selling fails. Using behavioural economics, Maurits Kaptein shows how to personalise persuasive messages according to each visitor's preferences and analyses the effects of different strategies and the ethical dilemmas of mass personalisation.
It corresponds to the sixth edition, published on 11 May 2015, with 256 pages and text in English.
It will interest marketing professionals and consumers who want to understand how persuasion is personalised on the Internet.
