by Fernando Polo Hernanz, Juan Luis Polo Hernanz · Gestión 2000 · tapa blanda · ISBN 9788498751918
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«#Socialholic» is the social media marketing handbook by Fernando and Juan Luis Polo, published by Gestión 2000 in paperback (400 pages, in Spanish).
The book analyses how social media consumption has become a habit and profiles the socialholic, an addict to current affairs who values sharing in community. With real cases and interviews, it proposes how companies can relate to the «supersocial» and «hyperconnected» customer and monetise their actions on web 2.0.
The authors are founders of Territorio Creativo, Spain's first social media agency, and have over a decade of experience in digital marketing.
Aimed at marketing and communication professionals, and business leaders interested in digital transformation.
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