by Frances Brassington, Stephen Pettitt · Pearson Education Limited · tapa blanda · ISBN 9780273657910
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«Principles of Marketing» is the marketing textbook by Frances Brassington and Stephen Pettitt, published by Pearson Education Limited in paperback, in English
Textbook covering the essential concepts of marketing and its strategic context. Combines theory with examples, vignettes and practical cases from national and international organisations and brands from a European perspective. Includes a companion website with resources for students and lecturers.
Third edition, published in 2003, with 1136 pages, ISBN 9780273657910. Includes bibliography and index.
For undergraduate, postgraduate and post-experience students in introductory marketing courses, and as support in specialised courses.
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