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Essentials of Marketing
4.1
Negocios y EconomíaISBN | 9780273708186
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Product details
Pages: 568 pages
Author: Frances Brassington, Stephen Pettitt
Publisher: Financial Times Prentice Hall
ISBN: 9780273708186
Format: tapa blanda
Language: en
Release date: 16/2/2007
ISBN: 9780273708186
Synopsis of Essentials of Marketing
Essentials of Marketing es un libro de Frances Brassington y Stephen Pettitt, publicado por Financial Times Prentice Hall en 2007. Esta segunda edición ofrece una visión general de los conceptos clave del marketing, incluyendo la dinámica del marketing, el entorno europeo del marketing, el comportamiento del comprador, la segmentación de mercados, la información y la investigación de marketing, y la gestión, planificación y control del marketing. El libro está dirigido a estudiantes y profesionales del marketing.
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