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Marketing Decision Making
by Gary L. Lilien, Philip Kotler · Longman Higher Education · tapa dura · 875 pages
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Pages: 875 pagesAuthor: Gary L. Lilien, Philip KotlerPublisher: Longman Higher EducationFormat: tapa duraLanguage: enRelease date: 1/1/1983ISBN: ISBN 9780060440763
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Synopsis of Marketing Decision Making
Este libro, 'Marketing Decision Making: A Model-building Approach', es una guía exhaustiva para la toma de decisiones en el ámbito del marketing. Escrito por Gary L. Lilien y Philip Kotler, aborda la aplicación de modelos matemáticos en la gestión de marketing. Publicado por Longman Higher Education en 1983, el libro ofrece un análisis profundo y estructurado para estudiantes y profesionales del sector.
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About the author
Gary Lilien
Gary L. Lilien is Distinguished Professor of Management Science at the Smeal College of Business at Pennsylvania State University and is also the co-founder and research director of Institute for the Study of Business Markets ISBM, the world's leading institution focusing on fostering research in B2B markets.
Born in 19462 titles published
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