by Paul Walton, Graham Harding · Porto Editora · tapa blanda · ISBN 9789720451811
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«O abc do... Marketing» is an introductory marketing guide by Paul Walton and Graham Harding (Porto Editora, paperback, 80 pages, in Portuguese).
A concise, informative work presenting the fundamentals of marketing: what it is, what it is for, and how to apply it in a business context. With a practical and accessible approach, it offers an overview of basic marketing principles, aimed at those approaching the subject for the first time.
Published on 1 August 2004; falls under the Business and Economics category.
Suitable for readers new to marketing who want a quick, accessible overview.
