by Graham Harding, Paul Walton · Mondadori · tapa blanda · ISBN 9788439712619
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«Cómo dárselas de experto en marketing» is the practical marketing guide by Graham Harding and Paul Walton, published by Mondadori in paperback (64 pages, in Spanish).
A popular work that explains, briefly and accessibly, the keys to marketing for those who are not specialists in the field: how to understand its basic concepts and apply them confidently in business. The title's light-hearted tone and practical approach make it an introduction designed to be read without prior knowledge.
It belongs to the Guías del enterado collection, which brings together popular works on various topics. 1988 edition with ISBN 9788439712619.
For readers approaching marketing for the first time who are looking for a brief, accessible guide.
