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ISBN: 9788439712619
Este libro, titulado 'Cómo dárselas de experto en marketing', es una guía práctica para aquellos que buscan desenvolverse con soltura en el mundo del marketing. Publicado por Mondadori en 1988 y escrito por Graham Harding y Paul Walton, forma parte de la colección 'Guías del enterado'. Con 64 páginas, esta edición en tapa blanda ofrece consejos y estrategias para comprender y aplicar los principios básicos del marketing de manera efectiva.
