by Aubrey Wilson · Deusto · tapa dura · ISBN 9788423410521
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«Nuevas tendencias en marketing» is the marketing book by Aubrey Wilson, published by Deusto in hardback (231 pages, in Spanish).
The work analyses innovative and effective marketing strategies of the 1990s and reviews the emerging trends of the discipline in that decade. The volume is completed with a prologue by Philip Kotler and an epilogue by Theodore Levitt.
The book was published in 1992 and bears the subtitle «Estrategias para los años noventa».
It is a work aimed at marketing professionals and students who want to learn about the trends and techniques of the discipline in the 1990s.
