by Aubrey Wilson · Deusto Ediciones Sa · tapa blanda · ISBN 9788423406166
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«Cómo mejorar la gestión comercial» is the sales management handbook by Aubrey Wilson, published by Deusto Ediciones in paperback (299 pages, in Spanish).
Brings together over 1000 practical ideas, questions and suggestions for improving sales management. Aimed at professionals in the field, it proposes tools and strategies to optimise sales and marketing processes, with a focus on planning, control and continuous improvement.
Aimed at sales and marketing professionals seeking to optimise their sales and management processes.
Alexander Wilson was a Scottish-American poet, ornithologist, naturalist, and illustrator. Identified by George Ord as the "Father of American Ornithology", Wilson is regarded as the greatest American ornithologist before Audubon.
