by Jacques Lendrevie, Julien Lévy, Denis Lindon · Editions Dalloz · tapa blanda · ISBN 9782247051779
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Mercator is the undisputed benchmark for marketing in France, with over 250,000 copies sold. This 7th edition, authored by Jacques Lendrevie, Julien Lévy, and Denis Lindon, provides a comprehensive analysis of marketing theory and practice across more than 1,100 pages, featuring hundreds of examples, illustrations, and detailed tables. It covers everything from fundamental strategies to the latest applications of information technology in marketing, making it an essential resource for both students and professionals.
