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Mercator
by Jacques Lendrevie, Julien Lévy · Dunod · tapa blanda · 1140 pages
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Pages: 1140 pagesAuthor: Jacques Lendrevie, Julien LévyPublisher: DunodFormat: tapa blandaLanguage: frRelease date: 5/9/2012ISBN: ISBN 9782100582464
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Synopsis of Mercator
Mercator 2013 es una obra completa y accesible que abarca el marketing aplicado a diversos sectores, desde B2C hasta B2B y multinacionales. Con más de 1000 ejemplos, mini-casos, ilustraciones y tablas, este libro conecta los conceptos fundamentales del marketing con aplicaciones concretas, buenas prácticas e innovaciones. Incluye una "caja de herramientas" con 25 conceptos y técnicas para estrategias eficaces, y se mantiene actualizado con las últimas evoluciones del marketing, incluyendo un capítulo sobre marketing en redes sociales. Además, ofrece acceso a recursos en línea exclusivos para compradores de la 10ª edición.
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