by Jacques Lendrevie, Julien Lévy · Dunod · tapa blanda · ISBN 9782100582464
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Mercator 2013» is the marketing manual by Jacques Lendrevie and Julien Lévy, published by Dunod in paperback (1140 pages, in French).
Reference marketing manual covering B2C, B2B, services and multinational sectors. With over 1000 examples, nearly 100 mini-cases and 500 illustrations and tables, it links key concepts with real applications and best practices. Includes a toolbox of 25 techniques and a chapter on social media marketing.
Tenth edition of Mercator, published in 2012; the original subtitle is «théories et nouvelles pratiques du marketing».
A reference work for students and professionals in marketing and business management.
