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Le publicitor
by Bernard Brochand, Jacques Lendrevie ·
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Pages: 120 pagesAuthor: Bernard Brochand, Jacques LendreviePublisher: Publisher to be confirmedFormat: PaperbackLanguage: frRelease date: 1/1/1993ISBN: ISBN 9782247014903
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Synopsis of Le publicitor
Le Publicitor es una obra de referencia en el campo del marketing y la publicidad en Francia. Escrito por Bernard Brochand y Jacques Lendrevie, con la colaboración de Michel Grandjean, este libro ofrece una visión completa del mercado publicitario, incluyendo análisis de las cifras clave y referencias bibliográficas. Esta edición, la cuarta, incluye un folleto complementario con datos relevantes del sector. Publicado por Dalloz en París, es una guía esencial para estudiantes y profesionales del marketing.
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