by Bernard Brochand, Jacques Lendrevie · Tapa blanda · ISBN 9782247014903
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«Le publicitor» is the marketing and advertising manual by Bernard Brochand and Jacques Lendrevie, published by Dalloz in paperback (in French).
A reference work in the French advertising market, it sets out the methods and techniques for creating an advertising campaign, from market analysis to media planning and rates. It provides detailed audience and media figures and includes bibliographic references.
Fourth edition of 606 pages, published in the Dalloz Gestion. Marketing series. Written with the collaboration of Michel Grandjean, it includes the booklet «Les chiffres clés du marché publicitaire» and an index.
Intended for students at management schools and advertising professionals; also recommended for advertisers.
