Mercator: Tout le marketing à l'ère numérique

Synopsis of Mercator: Tout le marketing à l'ère numérique

«Mercator: Tout le marketing à l'ère numérique» is the marketing manual by Jacques Lendrevie and Julien Lévy, published by Dunod in paperback (1027 pages).

Reference work on marketing in the digital age: market analysis, marketing mix, strategy, relational, digital, sectoral and international marketing, with attention to e-commerce, omnichannel, big data and social media. Includes nearly 1000 examples, 100 mini cases and a bilingual French-English glossary.

Eleventh edition, published in 2014 in French. Includes access to the electronic version and online supplements.

Reference work for marketing students and professionals who want to master digital marketing and update their knowledge.