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ISBN: 9789681857691
Este libro ofrece una visión general del marketing global, abordando temas generales de marketing y su aplicación en el contexto internacional. Cubre aspectos esenciales para estudiantes y profesionales del área de negocios y economía que buscan comprender las estrategias de marketing en un mercado globalizado.
Discover second-hand books by Masaaki Kotabe.
