by Sébastien Soulez · tapa blanda · ISBN 9782297076258
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Le marketing» is the marketing manual by Sébastien Soulez, published by Gualino in paperback (288 pages, in French).
Clear exposition with numerous examples of marketing knowledge: buyer behaviour, CRM, digital marketing, social media listening, cross-channel commerce, artificial intelligence and machine learning. It presents the general approach to marketing and organises the subject into three major blocks.
Ninth edition, published on 16 June 2020 for the 2020-2021 period, in Gualino's Les Zoom's collection.
Designed for marketing students and professionals who need a clear and practical reference work on strategy, CRM and digital.
