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Exercices de marketing
4.1
Negocios y EconomíaISBN | 9782297014700
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Product details
Pages: 270 pages
Author: Sébastien Soulez, Saïd Halla, Thierry Himber
Publisher: Gualino Editeur
ISBN: 9782297014700
Format: tapa blanda
Language: fr
Release date: 24/8/2010
ISBN: 9782297014700
Synopsis of Exercices de marketing
Este libro, 'Exercices de Marketing', es una herramienta práctica para estudiantes y profesionales del marketing. Contiene 89 ejercicios con soluciones detalladas que cubren marketing estratégico, comportamiento del consumidor y gestión de relaciones con el cliente, así como marketing operativo. Permite aplicar conocimientos teóricos a situaciones reales, ideal para exámenes y para comprender las prácticas empresariales en marketing y ventas.
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