La práctica del marketing en el sector turístico

Synopsis of La práctica del marketing en el sector turístico

«La práctica del marketing en el sector turístico» is the marketing manual applied to tourism by Mariló Reina Paz (Sanz y Torres, paperback, 198 pages).

The work explains how to put marketing strategies and techniques into practice within the tourism sector. It focuses on the particularities of a field that works with services, destinations and experiences, and offers guidance for adapting communication and commercialization to the traveller's needs.

Published in 2009, it is written in Spanish and belongs to the Business and Economics categories.

Recommended as support material for tourism students, especially for those taking marketing subjects at university level.