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ISBN: 9788480046039
Este libro ofrece una introducción completa a los fundamentos del marketing. Explora conceptos clave, análisis de mercado, comportamiento del consumidor y estrategias de segmentación. Además, aborda los instrumentos de marketing y la visión estratégica global de las actividades comerciales, con un enfoque en la información empresarial e Internet. Ideal para estudiantes y profesionales del área.
