by Ramón Rufín Moreno · Editorial Universitaria Ramón Areces · tapa blanda · ISBN 9788480045070
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This book analyzes the activities and management of tourism companies in the current context, characterized by information and knowledge flows driven by new technologies and the internationalization of markets. It focuses on the application of information and communication technologies, highlighting the role of information and knowledge as key business resources and sources of competitive advantages, considering the particularities of the tourism sector.
