by Ainhoa Rodríguez Oromendía, Ramón Rufín Moreno, Mariló Reina Paz · Slovento · tapa blanda · ISBN 9788496379053
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Marketing Superior is an academic manual designed for university education, focusing on Strategic Marketing and Commercial Research. The book covers fundamental topics such as market analysis, consumer behavior, and demand forecasting, aiming to bring technical knowledge closer to students through a clear methodology oriented towards customer satisfaction.
