by Ramón Rufín Moreno · UNED · tapa blanda · ISBN 9788436237375
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«Marketing (conceptos, instrumentos y estrategias)» is the marketing manual by Ramón Rufín Moreno, published by UNED in paperback (616 pages).
A work designed as a university introduction to marketing: it covers the fundamental notions of the discipline, analysis tools, and commercial strategies, combining theory with practical applications for those new to the subject.
It belongs to the UNED's Unidad Didáctica collection, within the Ciencias Económicas y Empresariales series. The text is in Spanish and was published on 18 September 1998.
The book is aimed at university students of marketing and economic and business sciences seeking basic, rigorous training.
Tapa blanda
Tapa blanda
