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Marketing (conceptos, instrumentos y estrategias)

Marketing (conceptos, instrumentos y estrategias)

Marketing (conceptos, instrumentos y estrategias)

by Ramón Rufín Moreno · UNED · tapa blanda · ISBN 9788436237375

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Product details

Author: Ramón Rufín Moreno

ISBN: 9788436237375

Publisher: UNED

Language: Spanish

Format: tapa blanda

Release date: 9/18/1998

Pages: 616 pages

Dimensions: 22.9 x 15.9 x 3.8 cm

Weight: 1132 g

ISBN: 9788436237375

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Synopsis of Marketing (conceptos, instrumentos y estrategias)

Este libro de Ramón Rufín Moreno, publicado por UNED, es una obra fundamental para aquellos que buscan una formación universitaria en Marketing. Se presenta como un texto básico pero riguroso, abarcando los aspectos esenciales del marketing actual, tanto teóricos como prácticos. Ideal para estudiantes y profesionales interesados en profundizar en esta disciplina.

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