by Jose Carlos Leon · Tapa blanda · ISBN 9788461472642
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«Gurú lo serás tú» is the marketing essay by José Carlos León, published by El Viso Media in paperback (256 pages, in Spanish).
The book asks whether social media, buzz marketing, guerrilla marketing and other viral formulas are new labels for traditional marketing or a genuine revolution. The author, a sector professional, analyses advertising and marketing from their origins to their future, and advocates a critical, reflective approach.
First edition published in Spain in May 2011, within the business and economics category.
For marketing, advertising and digital communication professionals who want to assess the real impact of 2.0 strategies.
